A strong brand creates value for its customers by providing them with unique benefits that they cannot get from competitors’ brands Kevin Lane Keller, Vanitha Swaminathan Brand development is an integral part of scaling a successful company. A strong brand allows a company to stand out from the competitors and create a unique identity for […]

When we were brainstorming an introduction to this article that would clarify the OKR method and its role in building an effective company strategy, we were looking for an example of the “Objectives and Key Results” model in action. We were reminded of the first season of the British TV series Miracle Workers, based on […]

The SMART business team continues to share the best HR practices from industry experts. This time, we met with Anna-Maria Fokshei, Head of Employer Branding & Culture at Room 8 Group, winner of the All-Ukrainian HR Pro Awards in the “Future Star” nomination. Anna-Maria shared her professional insights and experience in building an employer brand; […]

Those who experience burnout at work are not those who are indifferent, but rather those who sincerely invest their internal resources in colleagues, business partners, clients, an unending stream of tasks, or a certain long-term and energy-consuming goal. Burnout affects those who possess what is often called an inner fire—a professional spark—without which there is […]

We are pleased to share the news: SMART HCM & LMS and SMART Payroll teams have introduced a new product — SMART Payroll and SMART HCM & LMS Connector. The main purpose of this product is to ensure uninterrupted data exchange between both systems. Objects that are transferred and updated from SMART Payroll are automatically […]

It’s hard to imagine any modern business without human resource management. This department is literally the heart of the company. It is not just a service department but an important strategic arena. The HR department develops and implements solutions aimed at ensuring the highest efficiency and success of the company by improving the interaction between […]