Have you ever thought about how HR processes are comparable to a star cluster – a group of stars that are held together by gravitational interactions, forming stable structures? In these clusters, stars exchange matter and energy, and gravitational fields affect the speed of rotation of stars and their evolution, during which stars change their […]

At the end of July 2024, a forum was held that brought together experienced specialists in the field of human capital management. Talented HRs, CEOs and key creators of the Ukrainian and international business arena discussed new trends, innovative approaches and development tendencies in the HR industry, which is one of the fundamental plates of […]

We wake up every day in a new world. The world is changing constantly. Even if it is not noticeable in such a short period of time, rest assured that leaders are initiating changes right now that will impact the future. Thus, entrepreneur Henry Ford once revolutionized the automobile industry, or Steve Jobs changed the […]

A strong brand creates value for its customers by providing them with unique benefits that they cannot get from competitors’ brands Kevin Lane Keller, Vanitha Swaminathan Brand development is an integral part of scaling a successful company. A strong brand allows a company to stand out from the competitors and create a unique identity for […]

When we were brainstorming an introduction to this article that would clarify the OKR method and its role in building an effective company strategy, we were looking for an example of the “Objectives and Key Results” model in action. We were reminded of the first season of the British TV series Miracle Workers, based on […]

The SMART business team continues to share the best HR practices from industry experts. This time, we met with Anna-Maria Fokshei, Head of Employer Branding & Culture at Room 8 Group, winner of the All-Ukrainian HR Pro Awards in the “Future Star” nomination. Anna-Maria shared her professional insights and experience in building an employer brand; […]