On October 5, 2024, Ivano-Frankivsk gathered leading HR specialists, managers, opinion leaders, speakers from the educational sphere, etc. for the tenth anniversary HR for Business conference. SMART business took part in the conference for the second time as a partner of the event. The event has long become a platform for exchanging experience in human […]

You are the only real intelligence in working with AI Oleksandr Lozhkin HRIS Inplementation Consultant, SMART business. Probably, almost every specialist in any field has recently had the question: “What if artificial intelligence takes my job?”. Indeed, AI is now actively integrating into all areas of our lives – both private and work ones. This […]

Have you ever thought about how HR processes are comparable to a star cluster – a group of stars that are held together by gravitational interactions, forming stable structures? In these clusters, stars exchange matter and energy, and gravitational fields affect the speed of rotation of stars and their evolution, during which stars change their […]

At the end of July 2024, a forum was held that brought together experienced specialists in the field of human capital management. Talented HRs, CEOs and key creators of the Ukrainian and international business arena discussed new trends, innovative approaches and development tendencies in the HR industry, which is one of the fundamental plates of […]

We wake up every day in a new world. The world is changing constantly. Even if it is not noticeable in such a short period of time, rest assured that leaders are initiating changes right now that will impact the future. Thus, entrepreneur Henry Ford once revolutionized the automobile industry, or Steve Jobs changed the […]

A strong brand creates value for its customers by providing them with unique benefits that they cannot get from competitors’ brands Kevin Lane Keller, Vanitha Swaminathan Brand development is an integral part of scaling a successful company. A strong brand allows a company to stand out from the competitors and create a unique identity for […]