The SMART business team continues to share the best HR practices from industry experts. This time, we met with Anna-Maria Fokshei, Head of Employer Branding & Culture at Room 8 Group, winner of the All-Ukrainian HR Pro Awards in the “Future Star” nomination. Anna-Maria shared her professional insights and experience in building an employer brand; […]

It’s hard to imagine any modern business without human resource management. This department is literally the heart of the company. It is not just a service department but an important strategic arena. The HR department develops and implements solutions aimed at ensuring the highest efficiency and success of the company by improving the interaction between […]

Of course, you know what an HR brand or an employer brand is. Today, organizations spend a lot of money and time on research and promotion of their own brand. They look for ways to improve their image in the eyes of potential candidates, engage in PR activities, work out a strategy for improving corporate […]